How to Create Good Web Design

There are many different types of web design, from those built using website templates and ‘build your own’ site building applications to complex content managed and e-commerce web designs such as those used by big brand names like Amazon, eBay and Tesco. Some companies, even some big name companies, have unprofessional looking and badly designed websites. Some have amazing looking websites but because of their high graphical content and minimal text content can take an age to load, are not user friendly and do not provide what the visitor wants.

Good Website Design

Though many aspects of website design differ from site to site, many things remain the same throughout the majority of websites on the internet. Most notably is the navigation or menu. The way in which a website’s menu works and looks is very important, as ultimately, visitors to a website are looking for certain criteria that will make them either stay and interact or leave. This ability for a website to keep visitors interested is sometimes referred to as stickiness. Visitors want an attractive visually exciting experience, but perhaps more importantly, they want ‘ease of use’. Website usability is a key factor for websites that want their visitors to stick around, make an enquiry and ultimately complete a transaction and order a product or service.

Easy to Use Web Design

Internet users tend to prefer easy to use websites, because they do not want to have to learn how to use a website every time they find a new one. They should be able to use a website after only a few seconds of looking around a homepage, any more and they will leave and browse elsewhere. The need for fast user interaction is vital and therefore having a fast loading website is also important for a website to succeed. Even with faster internet connections such as broadband, internet users don’t want to wait around.

Just imagine, if you go to a shop on the high street and are totally ignored by shop assistants at the counter for 5 minutes, even after you have made it clear you want help. There is a correlation here to how an internet user may feel, when they arrive at a website that has been poorly designed, is difficult to use, unfriendly and slow to load. Making sure that a website has been well thought out and designed with the user in mind, displays a company’s unique selling points within easily recognizable eye catching calls for action and has a clear, easy to use menu is key to its success.

Flash Web Design

With recent web design advancements, such as the introduction of Flash animation and high definition video content, impressive websites have been produced to take advantage of much higher levels of visual effects and interaction. However with this ‘high end’ web design, comes a price, more often than not, web designs which rely heavily upon Flash content are often ridiculously slow to load. They often have a progress bar, which slowly goes across the web browser to signify when the website will finish loading.

This is much like the progress bars that you may be familiar with if you use video editing or 3D rendering software, or if you use games consoles where they are displayed whilst you wait for games to load. Internet users on the whole do not want to wait 3 – 5 minutes for a web page to load even if it does feature high resolution images, animation or video. They want fast informative content rich websites. If they wanted to watch an animation or video they would watch TV.

Good Flash Web Design

This is not to say that Flash animation is all bad news and shouldn’t be used in web design. If used subtly and in small amounts it can make a website more visually appealing without slowing the load time down too much. Suitable uses for Flash animation in web design are things such as; Flash banner advertisements, Flash video and interactive Flash forms for online questionnaires or business presentations.

Using Flash for a whole website design however, is not such a good idea. It slows the user’s experience down because they have to wait for elements of it to load. Also, sites totally developed in Flash tend to use unfamiliar menu structures and features. This can confuse visitors who just want to quickly interact with the website and not be amazed by the way the menu animates. Just because you can do these things in Flash, it doesn’t mean they have any real working value in the real world. They may look pretty, but if they are not functional and only irritate the visitor then they have no real value.

Flash Web Design & SEO

Another argument against using Flash to create a whole website is that it dramatically reduces the effectiveness of your websites’ Search Engine Optimisation. Flash web designs are made up of one main file within a web page which search engines find difficult to index. This is because the text within them is usually graphical text and therefore is not usually accessible by search engines. Some recent developments allow some text to be displayed for search engines in Flash websites, but this is nowhere near as effective as text content within traditional HTML based websites.

Don’t Write Off Flash in Web Design

Although Flash does have its limitations it also has its good points if used correctly. For instance; Flash animation is usually smaller in file size than traditional gif animation and because of the way it is made the animation flows smoother than gif animation too. Having said this, I would recommend only using Flash in small areas within a site to compliment other imagery that makes up the overall design. Finding a balance between minimal graphical elements, imagery, Flash and good quality informative text is the key to a successful user friendly website. This isn’t to say that web design needs be boring. By working with quality web design companies there’s no reason why you couldn’t have a visually exciting, well designed, easy to use and successful website.

Visually Stimulating Web Design

When visitors first arrive at a website, they want to be impressed and engaged with what the website has to offer. This will be determined by the ways in which the web designer has laid out the website’s content text, images and features. Arranging elements such as imagery, text, graphics, flash and video in such a way as to keep the visitor interested in the website is the key to good web design. If a website has poor design and doesn’t grab the attention of the visitor in the first few seconds, then it may well be dismissed as just another average website. This ultimately means the visitor will go elsewhere to spend their time and, more importantly, money.

Good Web Design Layout

A lot of time and money is spent making sure that the right elements of websites are positioned in the right places. Companies spend large amounts of money conducting research into how internet users use their websites. This type of research shows where their visitors’ eyes concentrate the most, which elements of the website they click on first and generally how they interact and use their websites. Most internet users will look primarily from the top left either across the page, or down the left hand side of the web page through an internet browser via a computer, mobile phone or TV set.

I would hazard a guess, that they are looking for the company’s name or logo, their main selling points or slogans and then what the website has to offer in terms of what is featured in the menu. After which their eyes are probably drawn across the page content and over to the right hand side. Successful web design usually takes this into consideration and will ultimately affect the way a website looks.

There are of course rather famous exceptions to this rule for instance one rather well known search engine has a web design which is quite different. The main focus and core functionality in their web design is located right in the centre of the page. This however, isn’t any ordinary website with tens or even hundreds of pages of products and services to display, its main focus is its recognisable logo and of course its search box. It does however feature a small minimal menu across the top of the web design, which flows from left to right. So even they have taken onboard some of the research undertaken into internet users’ habits. If you go looking at websites after reading this article, I can guarantee that most of the web designs you’ll see, will have a left hand menu and a defined header bar with a company logo and slogan across it.

10 Of the World’s Best Business Development Ideas

Brilliant business development ideas have helped small businesses grow into big businesses that employ hundreds to thousands of people.Here are 10 of the world’s best professional development ideas: 1. Partnerships
Going into partnership came about when one party has what the other party does not have. For example, many people with great products (that consumers will jump at) often go into partnership with people who have the money to launch the product off the ground. 2. Franchising
This is one of the business development ideas that close to the top of the list! Franchising offers companies a chance to market and sell their brand and their business processes to other businesses in exchange for franchise charges and at times a share of the franchise proceeds. This professional development idea is pretty common with well known eateries, restaurants, residential maid services etc. 3. Using The Internet
Without a doubt, going online is truly a business development idea that every business in this modern day and age needs to implement or remain in obscurity. Every type of business can promote their business through a website. 4. Exportation
Products that are in hot demand outside the shores of the country are exported abroad. This is another smart professional development plan that many businesses employ, because the high demand of the product will sustain the company’s financial, management and production needs. 5. Opening Another Location
This is a step that a lot of companies take in order to serve their growing customers especially if their present location cannot serve customers who do not reside within the locality. Companies also open another location in areas where growth opportunity has been clearly spotted. 6. Trade Shows
Attending trade shows is one business development idea that makes perfect sense because it offers business owners the opportunity to network and to even size up the competition as well. Many businesses have achieved their breakthrough in business by simply attending trade shows. 7. Corporate Social Responsibility
Contributing to the growth of the community is one way to attain business growth. People always feel a sense of loyalty to those that care about them. When they purchase products and services from a company that gives back to the community, they also feel that they are giving back to the community when they purchase goods and or services from that company as well. 8. Excellent Customer Service
This is perhaps one of the most effective business development strategies in the world. People will always do business with a company that offers them quality products and top notch customer service. 9. Giving Away Sample Products
Giving consumers a taste of your product is one way of getting them hooked and reeling them in. Manufacturers of beauty products have used this professional development strategy for years and have enjoyed immense growth. 10. Customer Loyalty Program
This particular business development idea is one that many consumers appreciate and has helped many businesses retain their existing customers and capture new clients/customers.

Selecting the Best Contractor For Your Home Improvement Project

Maintaining or renovating a home can be a very daunting task for most people. However, after all the hard work and investment in time and resources you have allocated for a home improvement project, the satisfaction of seeing a superbly crafted home that you can call your own can be priceless indeed. Such is the importance of choosing the best and most qualified contractor who is knowledgeable and capable enough to turn your vision into a remarkable work of art.When choosing a contractor for repairs or renovations for your home improvement project, it is vital that you first acquire all the important information about a particular contractor before ever committing in getting their services. You need to make sure that they are capable of performing all the inclusive work, including customized builds and improvements that you would want your home to have. To get all these pertinent information, you should ask your contractors a strategic set of questions designed to extract all the data that you will need. To help you start in this direction, you should ask the following set of questions:* Does the contractor have the appropriate knowledge and experience with the type of home improvement project that you have in mind?According to recent information from the industry, approximately 80 percent of contractors and builders are knowledgeable and are adequately trained in the latest construction and building techniques. However, even though they may have the training with these new techniques and the certifications to show for it (ex: techniques in energy-saving green building technologies, etc), their actual experience may have just been picked up or even achieved as they work on new projects. On some cases, the home renovation projects may involve a historic home with irreplaceable artifacts or sections. A contractor may not have the expertise in dealing with such a home nor could they match the craftsmanship involved with these historic masterpieces.* Is there an existing relationship between your contractor and architect/designer and have they worked together on a project before?For your home improvement project, you may take on the services of some of the best architects and interior designers in the whole of Massachusetts. To complement the expertise of these professionals, it is but proper to also get the services of the best contractors for the project. In such cases, it would be best to choose a contractor whom your architect or designer knows. They may be aware of the track record of these contractors and may be comfortable working with some that they can identify. With such arrangements, you can be assured of a timely completion of your project and in the manner that you envisioned it to be.* When you inquire something about the project, does the contractor communicate well with you?It is a normal thing for homeowners to ask something about a home remodeling project from their contractors. However, if all you get is a hasty answer without much details and it would appear that they want you off their faces, then be careful of such contractors. A good contractor should be receptive of the needs of their clients and should be ready to discuss every detail of the project should you ask for it.* Is the contractor experienced in working with your kind of home?A commercial construction is different from a home construction in terms of details and even on building and safety codes. The contractor should be adept in the type of home that you have, otherwise they might turn your priced possession into their laboratory for trial-and-error building methods.* How fast can the contractor start and how soon can they complete the job?Finding the best contractor is one thing, but having them start on your home as per schedule is another. You might be at the end of a long list of clients and would have to sit it out for months on end. You should weigh the urgency of having the work done as soon as possible or getting the services of the best contractor that you can get.* Is there a guarantee for their work after completion?A competent contractor will give you the assurance of an excellent renovation or repair work and will provide you with a guarantee on the work done. They should be confident enough of the quality of their work and give their clients the assurance that they need.Conducting a one-of-a-kind home improvement project for your Massachusetts home entails the best services from the best professionals available for the job. Taking a few extra moments in checking out your contractors before hiring them can spell the difference between a disastrous undertakings or a magnificent work of art you can call your home.